Do Chinese Fashion Bloggers Have What It Takes for Luxury Brands to Succeed?
Luxury fashion brands marketing to China’s affluent consumers can no doubt benefit by leveraging the huge social media followings of local fashion bloggers. However, this strategy can leave brands with...
View Article6 Questions Every Marketer in China Is Asking
For an afternoon of discussion on new technologies and opportunities for luxury brands, the Luxury Society Keynote in Shanghai recently gathered executives from Baidu, Baume & Mercier, Bulgari,...
View ArticleWeibo’s Video Push Is Working, First Quarter Report Shows
China’s Sina Weibo has seen a big jump in its monthly active users (MAUs) in the first quarter of 2017 as the platform started putting emphasis on user-generated video content since roughly 2015. The...
View ArticleThis Report Ranks 89 Brands for Digital Performance
The year 2016 has proven to be a good one for the luxury industry in China as an increasing number of affluent consumers resumed buying luxury goods domestically. But even though international luxury...
View ArticleThis Top Influencer Tells Us the Truth About the New KOL ‘Rules’ on Weibo
Chinese regulators today shut down web-casting services on popular platforms in China, including Sina Weibo, for violating government standards by broadcasting negative commentary on political and...
View ArticleDior Debuts Weibo Story, Stays in Lead With Chinese Millennials
French luxury and fashion powerhouse Dior has become the first luxury brand in China to use the new Weibo Story feature to release social media content, according to the local Chinese site Social Beta....
View ArticleHow Estée Lauder Is Making Its Global Brand Locally Relevant in China
The American premium beauty brand Estée Lauder has, of late, had huge success in the Chinese market. During the fourth quarter of the fiscal year 2017, the brand’s parent company, Estée Lauder...
View ArticleReport: China’s Highest Earners Don’t Use WeChat for Luxury
According to a new report released by Chinese media outlet Fortune, marketing on WeChat for luxury brands could be a bust for the country’s highest earners. A survey was sent to 32,900 consumers...
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